Proof of Plate

Science-based insights into food, nutrition, and the mechanisms of the food industry.

Eat smarter. Skip the marketing.

The real science of what's on your plate, and the tricks the food industry uses to sell it. No hype, no spam, just what actually works. Free.

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The Ingredient Cheat Sheet

A one-page map of where the food industry hides sugar, salt, fat and filler on the label, and the marketing words built to fool you. The full picture in seconds.